Afternoon Delight

Beyond convenience, the market is powered by two major structural trends: the demand for premium quality and the focus on functional wellness. Consumers, particularly younger demographics, are increasingly exposed to "third-wave" coffee culture and now demand that their portable options rival the taste and experience of a barista-crafted beverage. This has led to the immense popularity of cold brew and nitro-infused coffees, which offer a smoother, less acidic flavor profile and a premium mouthfeel, successfully challenging the dominance of traditional high-sugar, milk-based formulations.